Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
Diego Lomanto describes how product marketing for enterprise software lead generation involves producing web content for all stages in the buying cycle.
Content for Lead Generation http://bit.ly/xQsMrO #ProdMktg
The first key to interviewing customer is to ask for advice & listen instead of selling. The second is to plan ahead. Indirect approaches to validating problems, solutions and pricing are usually more impartial and more reliable.
At the center of innovation is a human customer. And a very human activity: talking to them http://bit.ly/ABOlye #ProdMktg
Why you should not rely on sales rep-derived win loss reports – “Typical win loss analysis from sales force: majority of losses due to product and price. Majority of wins due to relationship.” Instead interview buyers.
Execs ProdMgmt ProdMktg… Beware asking Sales Why Win/Loss http://bit.ly/weUewR #ProdMktg
Many expansion-stage organizations, either by design or sheer force of habit, are still stuck in the startup mentality of trying to sell every feature of their product to everyone and hoping that the message occasionally sticks. Their excuses for not changing are bogus.
3 Bogus Excuses for a Lack of Focus in Expansion Stage Companies http://bit.ly/A0Vzv8 #ProdMktg
Useful dissection of landing pages: graphics, structures, messages, calls to action, clarity… everything you need to be checking.
20 Landing Page Designs Get Picked Apart & Analyzed for Conversion http://bit.ly/w5i4oU #ProdMktg
5 Articles on Startups
Patrick Vlaskovits is one of the authors for “the Entrepreneur’s Guide to Customer Development”. This short deck contains ideas for how you can test customer willingness to buy before you start building.
CustDev Hacks for LeanStartup. Discover whether customers will buy *before* you build http://bit.ly/xTxagQ #Startup
Entertaining post that after a couple of detours explains a hack using Twitter to quickly test demand for a product idea for free.
Cheapest way to discover if Startup idea will make £$ http://bit.ly/xP14zq #Startup
Great collection of the best lean startup blogs by Spook Studio
10 must-read blogs for any LeanStartup http://bit.ly/zqjjcK #Startup
Leo from Buffer pulled together some leading Lean Startup blog posts and with memes for fun.
10 LeanStartup Ideas Explained in Memes http://bit.ly/wd5723 #Startup
Ash Maurya is leading the way, making lean startup principles more actionable, practical, and concrete – especially around which metrics startups should focus on.
Actionable Metrics = Better than Funnel Charts http://bit.ly/zz71ce #Startup
5 Articles on Software Marketing
If you are go to invest in exhibiting at a trade show, ensure you put the planning and content marketing in place. Never just attend because you always do and never just throw bodies in at the last moment.
Trade Show Marketing Too Often A waste of £$. Be Smarter http://bit.ly/A6Rktn #Software #Marketing
Of course, you know your headlines are the most important words on the page. If you don’t get them right people won’t read the rest. Good reminders no matter how experienced you are.
9 Steps to Write Your Ultimate Home Page Headline http://bit.ly/A8q2md #Software #Marketing
Public speaking is nerve-wracking enough, without the large screen crashing on your visual-based presentation. Sounds like Joshua Duncan recovered well, but read this and you will always bring a backup plan.
A Presentation Nightmare. Brave @joshua_d Shares a Lesson for all Speakers http://bit.ly/xJdxVW #Software #Marketing
For many websites, your primary goal is to get people to sign up to an email list. Develop “lead magnets” to build your list faster.
How to Build Your Email List Faster http://bit.ly/zZGZV1 #Software #Marketing
For centuries, marketing meant interrupting customers. This infographic charts the changes from 1450-2012.
The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC] http://bit.ly/An3ytl #Software #Marketing
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