Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
To compete you need to differentiate yourself. Specialize in a segment, excel in marketing, service, design… Something that sets you apart and your customers will talk about.
Great Article » How to Position Your Company Vs Competitors http://bit.ly/zk1zrw #ProdMktg
Professional, formal language does not impress, it’s less effective. Natural, simple, crisp phrases work best.
Software Product Marketing That Works http://bit.ly/xBRAye #ProdMktg
Psychological research on persuasion suggests that stories which transport people are more likely to be persuasive.
Why Stories Sell: Transportation Leads to Persuasion http://bit.ly/wLHBjc #ProdMktg
These mistakes are all too common in software marketing. Ensure you avoid these gotchas.
10 Examples of Awful Software Marketing http://bit.ly/qKAGYX #ProdMktg
Marketing of software is changing as both the software industry and marketing discipline rapidly evolve. Thoughtful debate in this post & comments on the impact for product marketing.
The End of Product Marketing http://bit.ly/xHjCkb #ProdMktg
5 Articles on Startups
Jason Cohen argues that success or failure are not predictable from the charts. That you’ll be uncertain until your startup takes off or crashes.
When Do Metrics Tell You Whether Your Startup Will be a Hit or a Miss? http://bit.ly/zJfkpp #Startup
Kristi Hines provides clear instructions on how best to set up your Google Analytics account to track funnel conversions on your website.
Set Up Your Google Analytics for Business http://bit.ly/z6lh2O #Startup
As you develop your product and to test to learn what people want… develop your marketing messages and pitch to test what people understand and respond to.
Create Your Pitch in Parallel as You Code Your Startup MVP http://bit.ly/wdjGi4 #Startup
Establish basic search engine optimization in your website from the start, it’s easy and you’ll gain extra free traffic.
Minimum Viable SEO: 8 Tasks for Any Startup on Day 1 http://bit.ly/Ac3pDM #Startup
For a startup, it’s best to build up your marketing gradually from the start, even if it’s part-time. Don’t wait for a big splash launch.
How To Start Marketing Your Startup: Slowly and Easily http://bit.ly/wLFGW9 #Startup
5 Articles on Software Marketing
Rand Fishkin shares excellent marketing advice on how you can drive more traffic to your blog.
Get More Readers for Your Blog – 21 Tips http://bit.ly/yQLRfX #Software #Marketing
Website pages do not exist in isolation. Websites are designed to encourage visitors to take an action, so start your website design based on the flow of actions you want people to take.
*The* Right Way to Build a WebSite = User Flows. Awesome In-Depth Article http://bit.ly/zQCiup #Software #Marketing
Google+ is a valuable social network with many compelling features but the importance of Google search means it’s essential for evereryone’s marketing.
Why Google+ is Essential for Marketing Today http://bit.ly/yccOW0 #Software #Marketing
Video improves search rankings and conversions. Read this article for compelling statistics and action steps.
Why Your Website Needs Product Videos http://bit.ly/xygwpJ #Software #Marketing
So you know you have to build an email list. But what are you going to send them and how often? Good tips here
Keep your Email list Alive. Make them love or hate you. Never bore or ignore http://bit.ly/xNCuhq #Software #Marketing
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