• Product Marketing
• Startups
• Software Marketing

5 Articles on Product Marketing

Anatomy of a Great Talk

Useful article on how to deliver a talk or presentation. Content by itself is not enough, showmanship is needed too.

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Anatomy of a Great Talk http://bit.ly/K13s5I #ProdMktg

How Product Managers Manage A Product That Nobody Needs

What to do if you’re in the unenviable position of having to market a product people don’t really need. Usually tough, it is better to talk to them and find and what they DO need.

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What Should a Product Manager Do with a Product Nobody Needs http://bit.ly/JR1DJ9 #ProdMktg

Value Propositions That Work

Four main categories of value propositions.

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Value Propositions That Work http://bit.ly/K10UE4 #ProdMktg

Welcome To “Less Is More” Marketing

Mitch Joel on keeping your marketing simple, and your sales funnel frictionless.

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Buyers Don’t Want Engagement. They Want Simple, Easy: “Less Is More” http://bit.ly/JYE2DP #ProdMktg

Sales & Marketing

Why do companies continue to rely on techno jargon and marketing mumbo jumbo to try to communicate a business benefit?

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Buyers Don’t Speak Geek. So Why Does Your Marketing? http://bit.ly/K9umV2 #ProdMktg

5 Articles on Startups

The 10x Product Launch

Brilliant post by Ash Mauraya on identifying which parts of your business model you should test. The best part is the way this resets expectations that a launch is not a one-time big-bang.

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The 10x Product Launch http://bit.ly/pt2Iuz #Startup

Why an Amazing Logo is More Important to a Startup

Dylan Mazeika strongly recommends a professional logo. I think it is important to start developing your brand and identity early on, but when bootstrapping hiring a designer for a logo is not critical.

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Does a Startup Need a Professional Logo? http://bit.ly/J1QEKr #Startup

Top 5 Image and Icon Sources for Startup Hackers

Flickr is not the only place to look for images.

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Top 5 Image and Icon Sources for Startup Hackers http://bit.ly/LnGSaN #Startup

Guidelines For Interviewing At A Startup

It may seem idealistic to not oversell yourself in a job interview, but with a startup it is even more important to be honest with the founders and yourself.

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Want A Startup Job? Don’t Sell Yourself at Interview http://bit.ly/JMZNXe #Startup

Startup of the Week: GoCardless

Online credit card payments are so difficult and expensive in UK. It is great to see a startup really disrupting here.

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GoCardless: UK Startup Innovating. Online Payments Without Credit Cards http://bit.ly/JMUG9r #Startup

5 Articles on Software Marketing

The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content

Content Marketing requires a lot of time and resources to do well. Approach it strategically as a process to be effective.

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4 Steps to a More Strategic Approach to Web Content http://bit.ly/JOPQsc #Software #Marketing

Effective Presentation of a Website’s Navigation

Your software and your website need navigation that is clear and helps users easily find what they are looking for. This article contains great advice on how to apply visual design principles.

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Effective Presentation of a Website’s Navigation http://bit.ly/Md3dH9 #Software #Marketing

How do colors affect purchases?

Research shows that consumers are strongly influenced by visual appearance and colour. See which colours would be best for your audience.

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Interesting graphic / content on how color affects marketing http://bit.ly/umyMZI #Software #Marketing

How to Use Metrics to Enable Proactive Customer Support

A huge advantage SaaS companies have, is visibility into how your software is actually being used. You can then approach your top users for testimonials and upselling. And proactively reach out to the lowest users to see how you can help them before they quit.

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Metrics Can Enable Proactive Customer Support http://bit.ly/JQCvlT #Software #Marketing

Small Size Is Your Biggest Advantage: 4 Ways

Honesty always works best. Whatever your situation turn it into an asset. Being small certainly has a lot of advantages.

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The 4 Advantages of Small. Don’t Pretend Your Company is Big http://bit.ly/JQDsdQ #Software #Marketing

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