Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
If you are going to raise your prices, learn from Netflix how not to do it.
Product Managers, There’s a Right Way, and a Wrong Way to Raise Prices http://bit.ly/wQAQCQ #ProdMktg
Peter Cohan is a master at teaching people how to demo software. His insights will help you sell more software.
ProdMktg and SEs you Must Read this before doing another Software Demo http://bit.ly/yuRdK7 #ProdMktg
Good article with tips on how to improve your call to action buttons. No brand new ideas, but useful input to check what others are doing.
Really great tips here. How to Master the Design of Compelling Calls-to-Action http://bit.ly/x6Kp8i #ProdMktg
If you don’t have investors then your launch date is entirely up to you. Jerry Reynolds recommends being patient, while I agree to a point most founders procrastinate too long.
Launch dates are arbitrary http://bit.ly/AgTQCX #ProdMktg
Laura Klein: “when I’m yelling at you to… Ship It Already, I don’t mean that you should ship something bad… Ship something that is small enough to be shippable and usable in a very short amount of time.”
LeanStartup MVP ?Low-Quality. Instead Keep Focus Tight and Excel http://bit.ly/x6JKu1 #ProdMktg
5 Articles on Startups
Developers or anyone working in pairs can use desks like these for closer collaboration and productivity.
Custom Desks for Coding in Pairs http://bit.ly/wE8ga2 #Startup
More great advice from Jason Cohen: “Don’t tell me ‘they need to see a working product before they’ll have a chat’ or any other typical, lame excuse engineers make for not putting customer development before writing code.”
How to find that first big customer http://bit.ly/wmWZBz #Startup
Neil Patel is the Co-founder of KISSmetrics, an analytics package that helps track metrics. These are the main metrics he recommends.
9 Key Startup Metrics http://bit.ly/sBpmHb #Startup
When a new customer signs up, the marketing shouldn’t stop. Instead, it should embrace new users and convince them they have made the right decision.
I Signed Up for Your Startup, Now What? http://bit.ly/yWJvkA #Startup
If you want people to use your product, you have to make sure that you have a solution for problems that people *have*.
Start With The Problem – Minimum Viable Solution http://bit.ly/zHqjCU #Startup
5 Articles on Software Marketing
It doesn’t matter if you think you ‘can’t draw;’ visual thinking isn’t about artistic ability, but about passion for innovation and change. The revolution is calling: pick up your pen and change the world!
Visual Thinking http://bit.ly/wywqCw #Software #Marketing
Hubspot describe how they improved one of their landing pages to improve conversions, but check the comments and you will see that so many lead capture questions are not popular.
Great Landing Page Study / Explanation http://bit.ly/xLO9dU #Software #Marketing
Big name companies are staying ahead of the game with content marketing, while startups who are specializing in this area, are getting off to a fast start.
The Content Marketing Explosion [Infographic] http://bit.ly/xusvDm #Software #Marketing
If you are not familiar with customer development, this is a good overview.
Good Overview of Customer Development » Finding customers as you build http://bit.ly/w3sP4S #Software #Marketing
It is possible to get results from even the smallest advertising budgets, Rob Walling specializes in building and advising small software businesses.
Advertising for a Startup with a $300 Budget http://bit.ly/yPaZoG #Software #Marketing
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