Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
In 2012, a social media presence is essential for any software company, to respond to customers and establish thought leadership.
Using Social Media for Software Product Marketing http://bit.ly/HcZ8eh #ProdMktg
Getting your pricing page is vitally important for a Startup or SaaS vendor. 10 rules to get it right.
10 Principles of Effective Pricing Pages http://bit.ly/GUW8aV #ProdMktg
Very practical guide on how to record marketing videos for your software.
Useful tips for creating product videos http://bit.ly/H2rASz #ProdMktg
Product marketers should be THE experts at how customers use your product and why.
42 Rules of Product Marketing: Be The Expert in How Customers Use Your Product http://bit.ly/HwXjQ9 #ProdMktg
Classic post from 2007 on why marketing should start before you even build the product.
Stop Perfuming the Pig: “real” marketing is done before the product is created http://bit.ly/Hgcuf0 #ProdMktg
5 Articles on Startups
How will the launch of Google Campus in London affect, London’s startup scene? Will this be the catalyst to establish critical mass and density in a European city?
What can Google Campus teach us about @paulg’s perspective on startup hubs? – @SaintSal http://bit.ly/H6Ml2t #Startup
You can’t expect to employees in a large enterprise to work as hard and be as committed as startups. The risk/reward structure is completely different.
Motivation, Why Big Corps can’t function like a Startup http://bit.ly/Hg8SJV #Startup
If your motivation has failed you and you feel like giving up, here are eight steps that will help to get you back on track
RT @robfitz: 8 Habits of Highly Motivated Startups http://bit.ly/HCbrp5 #Startup
Technical overview of 5 types of databases: relational; graph; columnar; key/value and document.
Not sure what database to develop on? Relational or NoSQL or BigTable etc etc. This video explains all http://bit.ly/H6ZCDW #Startup
Introduction to Lean Startup and Lean UX, with emphasis on design.
UK’s @spookstudio Explains Lean… How LeanStartup Agile CustDev deliver Results http://bit.ly/H1wG3y #Startup
5 Articles on Software Marketing
How to ensure visitors to your website do NOT buy or use your software in 10 easy steps.
Thank you @InvGate @Helpdesk_info @pablovergne for sharing 10 Examples of Awful Software Marketing http://bit.ly/AwfulMkt #Software #Marketing
Google AdWords can be a fantastic way to drive traffic to your landing pages. But don’t be fooled into thinking it’s as simple as throwing up a couple ads and watching the traffic pour in
7 Ways to Improve Your Google AdWords Click-Through-Rate http://bit.ly/H17Mkx #Software #Marketing
Thorough list of tools and instructions for efficiently collecting content through RSS feeds and twitter and then evenly sharing through the day. Particularly useful for Android users.
The Ultimate Guide To Becoming An Amazing Twitter Curator http://bit.ly/HgnY27 #Software #Marketing
Not all your marketing has to be online. A few ideas that might help you.
RT @8ASolutions: 8 free or low-cost ways to market your website http://bit.ly/H6NXZy #Software #Marketing
The key to good marketing is always to know your audience, be clear WHO you are talking to and understand what they want.
Getting to “Who” – Why the Person You’re Writing for is the Key to Copy that Converts http://bit.ly/HzIh7j #Software #Marketing
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