Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
How product marketing *should* work with the marketing communications teams for lead generation.By Diego Lomanto.
Product Marketing & Lead Generation in Enterprise Software Marketing http://bit.ly/xrk3ag #ProdMktg
Professional, formal language does not impress, it’s less effective. Natural, simple, crisp phrases work best.
Software Product Marketing That Works (Part 5) http://bit.ly/xBRAye #ProdMktg
Podcast with Tim Johnson, Joshua Duncan and Scott Sehlhorst on how to get a job in product marketing or product management.
Getting Your First Job in Product Management / Product Marketing http://bit.ly/y3O35w #ProdMktg
Clever way to make unsubscribing a memorable, even positive experience.
Fun Example of Making Your Marketing Memorable http://bit.ly/wVk2DX #ProdMktg
Superior, customized service is a great way to differentiate from vanilla commodity products.
What Fashion Can Teach Product Management about Competing Vs Commodity http://bit.ly/wbPOAM #ProdMktg
5 Articles on Startups
There have been a lots of todo list apps, some have come close to effectively implement “Getting Things Done.” Is this the One?
This WebApp for GTD @FacileThings Looks Useful. Trying Beta http://bit.ly/AuJtna #Startup
Learn how customers *really* use your software – it’s a great source for innovation.
Great article for Product Management on How Real Customers Help Innovation http://bit.ly/wPLgU0 #Startup
The “test everything” mantra can be taken too far.
What if You Could A/B Test EVERYTHING? [Cartoon] http://bit.ly/xSQvOU #Startup
Founders typically defer realistic earnings for years and take the majority of the risks. They should consider their time as worth $1000/hour.
How should a Startup Founder Value Their Time? http://bit.ly/yc1TZz #Startup
You’re probably making a mistake if you’re offering both free trials *and* freemium. Pick one.
Does it make ever make sense to combine Freemium and Free Trials? http://bit.ly/wZpbKP #Startup
5 Articles on Software Marketing
Huge list of websites are ruthlessly analysed by Peep Laja, with excellent advice.
22 Websites Analyzed with Great Advice on How to Improve http://bit.ly/wwxBy6 #Software #Marketing
7 main mistakes made by websites from poor value proposition to lack of testing.
Must Read to Dramatically Improve Your Website http://bit.ly/z2DQPz #Software #Marketing
Joel Spolsky shares his experiences from his latest launch, including the special challenges for horizontal software.
One of the Greatest Startup founders @spolsky Shares @TrelloApp LeanStartup Experiences http://bit.ly/waWxgD #Software #Marketing
5 Landing Pages analysed. What’s great, what can be improved. But only testing can prove what’s best.
5 of the Best Landing Page (and how they could be even better) http://bit.ly/xlA2zv #Software #Marketing
The impact of social, mobile and cosnumerization on marketing have been massive over the last 3 years. Expect bigger changes.
Marketing in 2015. Change or Perish. http://bit.ly/wg5oLZ #Software #Marketing
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