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5 Articles on Product Marketing

Product Marketing and Lead Generation in Enterprise Software Marketing

How product marketing *should* work with the marketing communications teams for lead generation.By Diego Lomanto.

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Product Marketing & Lead Generation in Enterprise Software Marketing http://bit.ly/xrk3ag #ProdMktg

Software Product Marketing That Works (Part 5)

Professional, formal language does not impress, it’s less effective. Natural, simple, crisp phrases work best.

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Software Product Marketing That Works (Part 5) http://bit.ly/xBRAye #ProdMktg

Podcast #10 – Getting a Product Job

Podcast with Tim Johnson, Joshua Duncan and Scott Sehlhorst on how to get a job in product marketing or product management.

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Getting Your First Job in Product Management / Product Marketing http://bit.ly/y3O35w #ProdMktg

Groupon Wants You To Punish Derrick

Clever way to make unsubscribing a memorable, even positive experience.

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Fun Example of Making Your Marketing Memorable http://bit.ly/wVk2DX #ProdMktg

What A High-End Boutique Can Teach A Product Manager About Marketing

Superior, customized service is a great way to differentiate from vanilla commodity products.

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What Fashion Can Teach Product Management about Competing Vs Commodity http://bit.ly/wbPOAM #ProdMktg

5 Articles on Startups

FacileThings: The ultimate solution for true GTDers

There have been a lots of todo list apps, some have come close to effectively implement “Getting Things Done.” Is this the One?

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This WebApp for GTD @FacileThings Looks Useful. Trying Beta http://bit.ly/AuJtna #Startup

Four Innovation Insights Customers Provide

Learn how customers *really* use your software – it’s a great source for innovation.

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Great article for Product Management on How Real Customers Help Innovation http://bit.ly/wPLgU0 #Startup

Inbound Internet Marketing Blog

The “test everything” mantra can be taken too far.

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What if You Could A/B Test EVERYTHING? [Cartoon] http://bit.ly/xSQvOU #Startup

How should a startup founder value her time?

Founders typically defer realistic earnings for years and take the majority of the risks. They should consider their time as worth $1000/hour.

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How should a Startup Founder Value Their Time? http://bit.ly/yc1TZz #Startup

How to Handle Freemium and Free Trials?

You’re probably making a mistake if you’re offering both free trials *and* freemium. Pick one.

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Does it make ever make sense to combine Freemium and Free Trials? http://bit.ly/wZpbKP #Startup

5 Articles on Software Marketing

The last 22 (part IV)

Huge list of websites are ruthlessly analysed by Peep Laja, with excellent advice.

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22 Websites Analyzed with Great Advice on How to Improve http://bit.ly/wwxBy6 #Software #Marketing

What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?)

7 main mistakes made by websites from poor value proposition to lack of testing.

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Must Read to Dramatically Improve Your Website http://bit.ly/z2DQPz #Software #Marketing

How Trello is different

Joel Spolsky shares his experiences from his latest launch, including the special challenges for horizontal software.

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One of the Greatest Startup founders @spolsky Shares @TrelloApp LeanStartup Experiences http://bit.ly/waWxgD #Software #Marketing

Inbound Internet Marketing Blog

5 Landing Pages analysed. What’s great, what can be improved. But only testing can prove what’s best.

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5 of the Best Landing Page (and how they could be even better) http://bit.ly/xlA2zv #Software #Marketing

The 2015 Digital Marketing Rule Book. Change or Perish.

The impact of social, mobile and cosnumerization on marketing have been massive over the last 3 years. Expect bigger changes.

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Marketing in 2015. Change or Perish. http://bit.ly/wg5oLZ #Software #Marketing

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