Software Marketing Tweetables 12 March 2012

Posted by Giles Farrow Tweetable Add comments

Mar 122012

Catch up on last week’s favourite articles featuring useful insights and tips for marketing your software

Product Marketing
Startups
Software Marketing

5 Articles on Product Marketing

What’s wrong with the project approach to software development?

Software is traditionally developed (and implemented) as projects, creating batches of work by teams in silos. Flow-based methodologies offer higher success rates with multi-disciplinary teams delivering “smaller batches of stakeholder value”.

Don’t Treat Software Development as a Project http://bit.ly/wrGffz #ProdMktg

Inbound Internet Marketing Blog

Landing pages are so frequently subjected to rigorous A/B testing that several best practices have repeatedly been proven to outperform other writing styles.

How to Write Great Landing Page Copy http://bit.ly/x480xU #ProdMktg

If you saw your competitor’s roadmap would it matter?

Instinctively we view our product ideas and roadmaps as treasures that must be protected from competitors at all costs. But the reality is that the ideas and plans themselves don’t make much difference.

Knowing what your competitors are up to is less valuable than it sounds. http://bit.ly/zRRQ4t #ProdMktg

How Not To Sell Software in 2012

In 2012, buying online should be really easy. But for enterprise software, vendors put all sorts of hurdles in the way. So they can sell to you the way they want to sell NOT how you want to buy.

Sell Software by Getting out of the Way of Buyers Wanting to Spend £$ http://bit.ly/xR0sRT #ProdMktg

10 Useful Findings About How People View Websites

Eyetracking and research have studied how people look at websites. Here are 10 useful findings you can use.

How People View Websites http://bit.ly/yx94m4 #ProdMktg

5 Articles on Startups

Search versus Execute

Steve Blank’s new book is out. I just received my copy and he’s right. This is a full manual not just an update on “epiphany”. Lean Startup and Customer Development have grown up a lot over 10 years.

Steve Blank on how CustDev LeanStartup BMGen Agile all fit together http://bit.ly/yBGvB1 #Startup

Create high fidelity prototypes in hours – 6 simple steps

If you want quick mock-up for a website or web app, but you need full high-quality graphics and layout. Here is a step-by-step guide using mainly free resources.

Create high fidelity prototypes in hours – 6 simple steps http://bit.ly/HiFi6Step #Startup

DollarShaveClub.com – Our Blades Are F***ing Great

Very few startup launches or marketing materials are good enough to “go viral”. This is a rare example that is fun, compelling, and sells. The website www.dollarshaveclub.com is an excellent example of messages / design.

Our Blades Are F***ing Great http://bit.ly/shaveclub #Startup

Why Early Stage Startups Should not Exhibit at Conferences

Even a “free” conference takes up a lot of time. For most early-stage startups it is not worthwhile exhibiting in-person unless the attendees are a perfect fit for for your initial target audience.

Why a Startup Should Not Exhibit at Conferences http://bit.ly/NoExhibit #Startup

How sheep-like behavior breeds innovation in Silicon Valley

Andrew Chen on the perils of “advice autopilot” – generic advice that is trotted in Silicon Valley regardless of the startup – just because it is the latest fad.

If you are innovating just like every Startup is that still innovation? http://bit.ly/waVZBh #Startup