You can catch up on last week’s favourite articles featuring useful insights and tips for marketing your software
5 Articles on Product Marketing
This post clarifies the distinction between product marketing and product management roles within an enterprise software company. The quick difference is inbound vs outbound, but the roles vary a lot between organizations and both should include a lot of listening
Product Marketing Vs Product Management, Understand the Difference http://bit.ly/vWReaV #ProdMktg
Purchasing is much faster for consumers, it’s quick. easy and impulsive. When marketing to a business you have to take a different approach, but it’s still important to remember that it’s still people within a business who make the decisions.
What’s the Difference Between B2B and B2C Product Marketing? http://bit.ly/udLhFk #ProdMktg
PowerPoint is so pervasive and predictable that this startup built their investor pitch deck online. They wanted to stand out from other startups pitching at a competition. They won.
Startup Decided PowerPoint Too Boring. How They Built Online Pitch http://bit.ly/tGk2Cz #ProdMktg
While there’s nothing revolutionary here about how to approach pricing, this is a useful checklist to ensure you cover it from all angles.
10 Items for Your Pricing Checklist http://bit.ly/vJAbc0 #ProdMktg
A post on this blog from 10 weeks ago with examples of mistakes software companies make on their website.
10 Examples of Awful Software Marketing [Old Post] http://bit.ly/thXE2k #ProdMktg
5 Articles on Startups
There are good reasons to take your startup in a new direction. Here’s a funny post illustrating some of the bad reasons.
Startup Pivots to Avoid (Funny But Sadly True) http://bit.ly/t5OmcZ #Startup
Any startup founder owes it to themselves to read Steve Blanks. He will make you think about how you approach and develop your startup in a new way. Your chances of success will be dramatically higher.
Steve Blanks Explains History of Startup Methodologies http://bit.ly/rZFAnS #Startup
The biggest challenge for any startup marketing campaign is figuring out how to stand out from the crowd with a limited budget. Here’s an audacious example
Marketing a Startup. Be Inspired by @saulcolt (But Don’t Hurt Any Rabbits) http://bit.ly/vPVD83 #Startup
Owen Evans went to a startup weekend to watch what was going on. He got roped in, worked 56 hours overs the weekend and led the winning team.
Startup Weekend in Wellington. Planned to Watch, Instead Led Winning Team http://bit.ly/rAgquL #Startup
15 pearls of startup wisdom including “Your marketing IQ needs to be inversely proportional to your marketing budget”
Great Startup Quote “Marketing IQ Must Be Inversely Proportional To Marketing Budget” http://slidesha.re/vOUS7I #Startup
5 Articles on Software Marketing
Marketing gets a bad reputation because scammers use marketing tactics and some marketers push the boundaries. Learn from examples that can increase response rates, but think about the long term. Your reputation and a loyal customer base who’ll recommend you is a more sustainable business model.
Beware Deceptive Web Design (One Reason Marketing Gets Bad Reputation) http://bit.ly/teY48K #Software #Marketing
Most startups have people with plenty of personal social media experience. Neil Patel shares tips for including social media in your startup business: planning, timing, etiquette, measuring, and monitoring competition.
5 Social Mistakes Your Startup Must Avoid http://bit.ly/sQzNMi #Software #Marketing
Kristin Zhivago points out that a lot of the language we use in sales and marketing is rude e.g. push, pull, target, objections. The problem is this can affect how we think about our customers.
Rude Sales Marketing Language Can Be A Symptom of Bigger Problem http://bit.ly/v4bET3 #Software #Marketing
LinkedIn is very important for B2B sales, especially for large enterprise. Check you’re using these tips for marketing.
5 Tips Using LinkedIn for Marketing http://bit.ly/sunQll #Software #Marketing
Detailed case study, showing how LinkedIn is being used to market to small businesses successfully.
Have You Tried LinkedIn for B2B Marketing? @postcardmania Got 600 Leads http://bit.ly/tMuTHF #Software #Marketing
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