10 Favourite Software Marketing Articles of 2012

Throughout 2012, I shared hundreds of blog posts and articles on software marketing, including generating traffic, SEO, PPC advertising, improving conversion, tools and metrics.

The 10 most popular (as measured by clicks) are

1

6 SEO Tools to Analyze Your Site Like Google Does

Excellent list of search engine optimization (SEO) tools to help marketers work on SEO. Some free, some paid. Worth checking out before assuming you need an SEO consultant.

2

A Brilliant Sales Email [Share this with your team]

Useful example from a prospect’s perspective, where he tries to shrug off a sales guy. The response politely addressed the prospects objection and showed why a meeting would still be relevant.

3

How to Quickly and Easily Test Whether an SEO Company is Any Good

Check how good SEO consultants are at their own SEO. Tips on how you can check are also useful for measuring your own SEO.

4

Three Free Keyword Research Tools

Google’s Keyword Tool is not the only free option. Try these before paying for better keyword research tools.

5

40+ Tips on How to Become a Social Media Rock Star on Twitter, Facebook, and Google+

Kristi Hines regularly shares excellent advice on how to set up your social media accounts. Perfect for anyone starting or needing a refresher.

6

How to Get Google to Index Your New Website & Blog Quickly

A useful list for launching a website, to help it get picked up by search engines quickly.

7

How to Improve Your Cold Calling

“most people would rather have root canal than make cold calls…Although…plenty of evidence that cold calling is an effective strategy when done correctly” 1) warm up prospect beforehand e.g. email 2) research them 3) find the right person 4) improve your attitude 5) keep it brief & get an appointment

8

When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer

How can you say “No” if your boss is a moron? Test their crazy idea, you never know. Maybe they are not a moron or maybe they made a lucky guess.

9

5 Things You Probably Didn’t Know About Google Analytics

Google Analytics or any other analytics package are never truly accurate. They make sensible judgements based on what they can see. Usually best to treat as trends / comparisons not absolutes.

10

How to Dramatically Improve SEO

A lot of SEO time is spent on techniques like keyword-stuffing, worrying about rankings for specific keywords, and fretting over the next Google algorithm change. A safer and ultimately more successful approach is to focus on generating quality content that will attract, engage, retain, and convert customers.

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